The upgrades were broadly expected. Apple's shares dipped briefly during the announcements, but recovered to trade up about 0.4 percent on Nasdaq, roughly where they were before Apple's presentation.
The following are instant reactions from investors and analysts.
MICHAEL YOSHIKAMI, CEO, DESTINATION WEALTH MANAGEMENT
"The first thing that jumps out is the pricing, which is typical of Apple. They are keeping the same pricing and adding more memory. I expect the iPad 2 will be discounted down after all this."
"The resolution of the camera is quite important because this will allow for streaming and video at higher quality."
"The processor is so much speedier. That's going to allow game makers to develop a much richer experience. That's a negative for game console makers, like Nintendo, (Sony's) PlayStation and (Microsoft's) Xbox. iPad games are cheaper and developers have to share a higher margin with Apple. There will be margin compression among game console makers because of this."
"I think the stock advances from here. This is more good news and there are more products coming out later this year."
"I see little evidence yet from today's event about an integrated TV offering. But Apple will move towards TV in the same way they conquered music -- by getting people connected to devices and then supplying content through these devices."
HENDI SUSANTO, ANALYST, GABELLI & CO
"The iPad 3 is definitely the strong tablet offering in the market. I would expect strong growth of iPad sales to continue."
"Now that Apple has adapted 4G on its iPad I think a 4G iPhone is next."
"Now that the iPad 3 has a high-resolution retina display, that could cost more so the iPad 3 may have a lower margin compared to the iPad 3. But considering the iPad will continue to have strong growth, based on the whole picture, while it may carry a lower margin it will still generate more dollars."
FRED HUET, MANAGING DIRECTOR, GREENWICH CONSULTING
"Nobody was expecting a drastic upgrade, although there were the usual rumors of the 'iPad mini.' However this is a solid device that will no doubt sell well, for anybody hoping to upgrade or others who have seen the tablet market mature, and are looking to dip their toes in."
"Yet, while the hardware is notably enhanced, with an impressive retina display, better camera and faster processor, there are still some areas of improvement that Apple needs to work on, in order to stay ahead of its encroaching competitors."
COLIN GILLIS, ANALYST, BGC FINANCIAL
"No surprises, no fireworks. Quad core, retina display, 4G, and the pricing strategy is the same. What we really want to see is what happens with the iPad 2, what price point do they drop that to? The stock is flat to slightly down and we're starting to see selling on the news."
JOHN JACKSON, ANALYST, CCS INSIGHT
"The iPhone 4S showed us that Apple doesn't need to out-do itself with new product designs to continue extending its domination of a category."
"The new iPad adds about a millimeter of thickness and a little weight over the iPad 2. This is likely attributable to the new screen and/or a bigger battery needed to power it."
"There is some risk that that consumers will perceive the difference in thickness and weight and opt for the older version instead of the new, especially if the older one is cheaper."
"Apple is banking on a screen that will clearly 'pop' at retail."
(Reporting By Noel Randewich, Tarmo Virki, Nicola Leske, Alistair Barr)
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