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ITALY: Lancia plans Second Life model launch
27.01.2008. | Fiat auto group brand Lancia is extending its marketing communications to the online 'virtual world' beginning with a press conference later today (Friday 25 January) and culminating in March with a world-first online car launch.
Today the brand is opening its new Lancia Village on Lancia island on Second Life.
This, according to the......
